Jim oversees MR-ProFun’s museum and visitor experience practice and for a broad range of clients. Among start-up and existing operations, Jim’s proven track record in operational planning and programming, financial and operational analysis, promotions and management provides MR-ProFun clients the competitive advantage they seek.
Since joining the firm in 1995, Jim has been involved with numerous leisure-time industry projects ranging from detailed analysis to project management. Having hands-on experience in multiple fields of the industry, Jim knows how to get from the planning stage to a functional operation.
Jim and the team at MR-ProFun ensure organizations practice continuous improvement in their product and visitor experience in order to maintain a competitive position and grow the business. From attractions to cultural institutions to destinations, he plays an essential role in transforming plans into successful ventures