MR-ProFun has assembled a proven team of international and local professionals that allows us to work seamlessly, bringing a world-class international perspective to projects all over the globe. Experienced in both planning and managing entertainment, corporate, and cultural attractions, our team provides developers and owners with a combination of skills, experience, and local knowledge unmatched in the market today.
Brad oversees MR-ProFun’s business and strategic planning practice and has led or been a primary advisor on the MR-ProFun team in planning new developments, enhancing business practices, improving financial performance, developing re-positioning and turnaround strategies, and analyzing expansion initiatives for a broad range of clients.
Brad joined MR-ProFun in 1996, following several years in management and strategic planning at two publicly-traded firms in the financial products/services sector. With a broad background in finance and operations, as well as first-hand experience in theme park mergers and acquisitions, Brad has represented MR-ProFun on 6 continents and is Chairman of the company’s China subsidiary, MR-ProFun China.
Brad has held a variety of committee and regional board positions for the TEA and was a 6-year member and former Chairman of the THEA Awards Nominating Committee.
Jim oversees MR-ProFun’s museum and visitor experience practice and for a broad range of clients. Among start-up and existing operations, Jim’s proven track record in operational planning and programming, financial and operational analysis, promotions and management provides MR-ProFun clients the competitive advantage they seek.
Since joining the firm in 1995, Jim has been involved with numerous leisure-time industry projects ranging from detailed analysis to project management. Having hands-on experience in multiple fields of the industry, Jim knows how to get from the planning stage to a functional operation.
Jim and the team at MR-ProFun ensure organizations practice continuous improvement in their product and visitor experience in order to maintain a competitive position and grow the business. From attractions to cultural institutions to destinations, he plays an essential role in transforming plans into successful ventures.
Mike joined MR-ProFun in 2014 as an Executive Vice President – in 2016, he was promoted to Chief Operating Officer. He oversees MR-ProFun’s pre-opening and ongoing attraction management practice. Mike and his team focus on the operation of theme parks, water parks, observation attractions and other large venues.
With more than 20 years of experience in the theme park industry, Mike started his career as a part-time lifeguard in 1991 to become the Manager of the Admissions and Rentals departments at Raging Waters, California. In 2003, he joined Southland Entertainment, starting as the Operations and Maintenance Manager, where he gradually worked his way up to becoming the General Manager, overseeing the Park’s return to profitable operations and sale of the park to Adrenaline Family Entertainment.
Mike was selected for the position of General Manager for Yas Waterworld Abu Dhabi in 2008, where he led the operations team through the feasibility and design process. In 2013, Mike was appointed General Manager of Ferrari World Abu Dhabi and led the teams of both parks to record attendance and revenue goals.
As founder of MR-ProFun, Dave is recognized throughout the leisure-entertainment-recreation industry as an innovator and standard-bearer. Under Dave’s guidance and incorporating the company’s core values and philosophy for the past three-plus decades, MR-ProFun continues to provide a blueprint for growth in the new century.
Relying on his diverse background in finance and marketing management with both the Walt Disney Company and Marriott International, Dave responded to the need for a comprehensive resource by putting together a dream team of professionals – Management Resources.
Often sought by the media and industry publications to share his perspectives on the future of the leisure-entertainment-recreation and attraction business, Dave continues his career-long commitment to the industry frequently appearing as a guest speaker at such varied events as tourism conferences in Chile to state-of-the-industry panels in Anaheim. Dave’s broad base of experience and thoughtful insights make him uniquely qualified for the task.
As co-founder of Management Resources, Jim’s guidance has been instrumental in the successful completion of projects for a myriad of clients ranging from the Walt Disney Company and Universal Studios to six World’s Fairs and two Olympiads. In the not-for-profit sector, Jim has worked with many of the leading institutions in the country, including, The American Museum of Natural History; The Field Museum; The Philadelphia Flower Show; the Henry Ford Museum and Greenfield Village; and the New York Botanical Garden.
Jim is well known for his involvement in operations and management of international events, including seven World’s Fairs, the 1984 and 1988 Olympiads, and AmeriFlora ‘92, the $100 million premier quincentennial celebration in the United States. Recently, Jim directed the operational planning and opening operations for the Rose Center for Earth and Space, a $210 million expansion at the American Museum of Natural History in New York.
Prior to Management Resources, Jim held a number of operational and training positions at the Walt Disney Company, including heading up the Disney University at Disneyland. His focus over the years has been on helping organizations maximize the quality, value and efficiency of their operations thereby meeting and exceeding visitor expectations of service and value. Balancing the bottom line with a commitment to provide the finest visitor experience possible is a challenge that Jim and the operational staff at Management Resources has successfully met for over 20 years.
Jim Benedick’s 40-year-plus affiliation with the leisure time industry as manager, consultant, entrepreneur, and owner enhances the MR-ProFun team by bringing a specialized client and guest perspective to our operational programs. His resume includes a ten-year stint with Disney, presidency of a State Fair, Vice Presidency and a concession operator at World’s Fairs, consultant extraordinaire for five World’s Fairs, over 25 years as a business and operational consultant for theme parks, museums, entertainment centers, and the COO of ProFun Management Group with responsibility for six unique operating visitor attractions.
With experience in economic and financial consulting, operational planning, and implementation for major leisure entertainment attractions, and one-of-a-kind mass attendance events, Jim has been instrumental in the success of numerous projects. His expertise in operational program development, operational input and planning to concept development, component selection, viability analysis and operational policies and procedures for family / urban entertainment centers, museums and themed attractions, augment the talented and experienced team at MR-ProFun.
Jim’s standards of excellence, skillset and experiences make him unique in our industry. He uses his formal training as an industrial engineer to mentor our team; he shares his knowledge at industry conferences and provides incomparable expertise to projects around the world as both a consultant and operator. Jim’s most valued trait is the integrity and work effort that is unparalleled in our industry.
With more than 30 years experience in the hospitality and leisure industry, Marcel started as a restaurant manager in 1987. He has since held several front- and back-of-house positions in the hospitality industry throughout the world, including work in Netherlands, Australia, Caribbean, United Kingdom, and the United Arab Emirates. Prior to working in the industry, Marcel started his working life and career in the Special Forces.
In 1999, Marcel was selected for the pre-opening team of Wild Wadi as the Director of Revenue and from there became the General Manager Jumeirah Retail. In 2010, he moved to Al Ain Zoo as the Director of Revenue operations and was selected in 2013 for the position of General Manager River land that is part of Dubai Parks and Resorts.
In December 2017, Marcel joined MR-ProFun for the position of Senior Vice President/General Manager for the MahaNakhon Observatory project in Bangkok.
Bob Baldwin has an extensive background in leisure entertainment marketing and sales. He spent 30 years with The Walt Disney Company in a variety of marketing, sales, and operating positions. For a number of years, Bob managed the Company’s direct marketing programs for Parks and Resorts worldwide, including CRM activities, membership and affinity programs, corporate sales, magazine publishing, and direct response. He also spent a significant amount of time in Japan and Europe while Disney was opening Tokyo Disneyland and Disneyland Paris, and was responsible for an international team of marketing and sales personnel.
Bob’s activities at MR-ProFun have included audits of clients’ marketing, sales and ticketing activities, and provided a variety of recommendations for enhancements and improvements. Strategic initiatives encompass a comprehensive approach to maximizing market penetration, attendance, guest loyalty, and per capita expenditures.
Bob has an MBA from the University of Southern California and he serves on the Foundation Board of Directors for St. Joseph Hospital in Orange, California.
Ray manages and assists in the analysis of various projects ranging from commercial attractions to not-for-profit institutions. As part of the MR-ProFun team, Ray has developed business plans, operational plans, financial proformas, capacity studies and other types of analyses for the planning of new developments and the development of existing organizations. Utilizing the developed analyses Ray and the MR-ProFun team are able to advise clients on how they can enhance business practices, improve financial performance, and develop strategies for re-positioning and or expansion. Some of the clients Ray has worked with include:
Ray joined MR-ProFun in 2007 after completing his MBA with an emphasis in finance at Chapman University. Prior to that, Ray worked for the University of California Irvine managing and planning major events held at the university. He also played an integral part of the on-going development and physical planning of the UC Irvine campus.
In addition, Ray is a seasoned traveler, having visited many countries including China, Hong Kong, Malaysia, Indonesia, Thailand, Australia, New Zealand, England, France, Germany, Italy, Switzerland, Holland, Mexico, and Canada.
With more than 25 years experience in the theme park industry, Fabien started his career in 1989 as a Cultural Representative at EPCOT Center Walt Disney World Florida. He then went onto work as part of the opening crew for the Disneyland Paris Retail Management Team, and as the Director of Key Accounts for the Disneyland Paris Vacances Sales and Marketing Team.
Fabien’s portfolio also includes leading Sales for the Ferrari World Abu Dhabi pre- and post-opening phases, and working for Picsolve International, first as the European Account Director and then as the Head of Business Development for Europe and the UAE.
In October 2017, Fabien came back to work with MR=ProFun as the Vice President/Head of Sales and Marketing for the MahaNakhon Observatory project in Bangkok.
John’s past experience, from both hands-on operation and the financial side of commercial attraction development and management, has aided him in working with clients and the MR-ProFun team in developing design guidelines, operating budgets and strategies, staffing needs, and other related products for a variety of projects across the globe.
John started his career at Knott’s Berry Farm and served in several positions. After several years working as an independent consultant in the themed entertainment and museum industry, with such projects as Yamay Resort in Thailand, Pacific Park in Santa Monica and the U.S. Navy, John joined MR-ProFun in 2004 and has been involved at some level with almost every project the company has undertaken since that time. John and the MR-ProFun team have assisted a number of theme parks and individual attractions from the development process, through pre-opening and training and then past grand opening.
In addition to his work in the themed entertainment industry, John has been actively involved in regional live theater productions and development and works to promote the arts throughout the Southern California community.
With more than 20 years experience in the theme park and hospitality industry, Chris started his career in 1998 as a Cultural Representative Attractions host participating in the WDW International Programs for the pre-opening team of Disney’s Animal Kingdom Park at the Walt Disney World Resort in Orlando, Florida. He then went on to complete several contracts as an onboard F&B Service Excellence Trainer for Disney Cruise Lines. During his time at Disney Cruise Line, he was invited back to Disney’s Animal Kingdom to participate in the WDW International Management Program where he worked as a Guest Service Proprietor, F&B.
In 2007, Chris relocated to Dubai, UAE where he joined Jumeriah International working as a Manager in F&B at Wild Wadi Water Park. After a short time, he transferred to Jumeirah Restaurants where he continued to work in operations for two different brands in the divisions’ portfolio of restaurants. Come 2010, he joined the pre-opening team of Ferrari World Abu Dhabi as a Restaurant Manager, eventually moving into the roles of F&B Manager and F&B Director for the park.
In 2014, Chris joined the pre-opening team for Riverland Dubai at Dubai Parks and Resorts as Head of Operations overseeing F&B, Guest Services, Retail and shared services departments of Security and Facilities. Before joining the MR-ProFun team in September 2018 as Vice President, Operations Mahanakhon Skywalk in Bangkok, Thailand, Chris spend three months at Ice Land Waterpark in Ras Al Khaimah, UAE as Consultant Waterpark Manager to manage the summer season and prepare the business for their permanent closure at the end of the season.
Chris hails from Cape Town, South Africa and holds a hotel school qualification in Food Service Management. He has traveled throughout Asia, Africa, Europe and North America visiting some of the world’s best theme parks and attractions.
Matt is an award-winning marketing executive with over 20 years of expertise in strategic and brand marketing, business development, and new venture start-ups within the entertainment, hospitality, and attractions industries. He launched his career in theme parks and resorts with the grand openings of Disney-MGM Studios, Pleasure Island, Typhoon Lagoon, and the Swan and Dolphin Resorts at Walt Disney World, followed by the premiere of Universal Studios Florida.
Matt then shifted his focus to experiential family entertainment with multiple recreation, retail, specialty restaurant, resort, and franchise brand projects at Nickelodeon, Blue Man Group, Discovery, Disney, and Exclusive Resorts. He also spent time broadening his digital entrepreneurial skills when he devised and launched a digital content studio at Demand Media, along with various start-ups across social and mobile platforms.
Today, Matt is engaged in global projects and initiatives that include leadership and consultation on marketing, branding, business development, sales, public relations, and research. He’s currently working on the MahaNakhon Observatory in Bangkok, Thailand with MR-ProFun, and at OWA, a newly opened destination resort in Foley, Alabama. Additionally, Matt has on-going engagement with a variety of live entertainment, theme park, location based entertainment, licensing, ad technology, animation, AR, and AI projects.
Matt is a member of the Academy of Television Arts & Sciences and currently resides in Pasadena, California.
Kenny has over 30 years of experience in numerous leisure and themed entertainment projects throughout the world, providing training, operations, and marketing expertise. His skill in helping clients reach their desired goals requires a combination of research, planning, and a collaborative review process all the while working within a variety of entertainment uses. Kenny and the MR-ProFun team are experts in developing processes that deliver measurable and successful results for their clients.
Having worked on the pre-opening operational teams of over a dozen themed attractions throughout his career, Kenny is uniquely qualified to provide onsite marketing, operations, and administration expertise assisting MR clients through the challenging ‘learning curves’ of both pre-opening and operational phases of development. A sampling of Kenny’s projects worldwide includes:
Prior to his involvement with MR-ProFun, Kenny served as General Manager for a first-of-its-kind indoor theme park, the Wonderful World of Whimsy, in Hong Kong, as well as at several other venues, bringing a broad background of experience to MR-ProFun’s clients and projects. His experience with Marriott, General Growth, Great America, and the Chuck E. Cheese corporations has added to his wealth of knowledge and capabilities in the leisure time industry.
Joining the MR-ProFun team in March 2018, Amber offers vast experience planning, managing, and operating a multitude of events, attractions, waterparks, and theme parks. Her love for the leisure-time industry first began at Raging Waters, San Dimas in 1995 and has grown since, holding management positions in Administration/Finance, Revenue, Operations and Marketing and consulting for several locations.
Following Raging Waters, her experience includes Wet’n’Wild Las Vegas, Jazzland Park, Ripley’s Believe It or Not! Museum – Buena Park, Alabama Adventure, Splash Beach, and Island Waterpark, along with various outdoor events and concerts.
Amber has a reputation for identifying best business practices that maximize revenue opportunities, operating efficiencies, and guest experiences, with a history of innovative marketing and promotions that drive attendance and revenue growth. She maximizes profitability by consistently establishing practical financial controls and analysis, effective POS and loss prevention practices, and innovative in-park marketing and revenue programs. In addition to financial success, she is committed to producing exceptional experiences for the guests and team members alike with a guest-focused culture created by capable, developed, and committed team members.
As the in-house accountant for MR-ProFun since 1998, the company has expanded to include many international projects along with our large domestic portfolio. With the growth of our international portfolio, Linda has acquainted herself with International banking, currency exchanges, and international accounting procedures. In addition, Linda is involved with in-house budgeting, cash flow planning, contract costing, and all other aspects of the accounting spectrum.
Prior to joining MR-ProFun in 1998, Linda worked as an independent accountant for many local businesses in the Orange County area. Linda received her certificate in accounting from Coastline College in 1990. Along with the certificate in accounting, Linda is also a registered tax preparer in California.
Linda has two children, Sean and Haylee – Sean is 35 years old and a film critic in Los Angeles, Haylee is a 16-year-old student in Huntington Beach.
Audrie assists the MR-ProFun team with the analysis of new and existing developments for commercial attractions, brands, and not-for-profit organizations to improve business practices. Audrie plays a vital role in developing business plans, operational plans, pricing and packaging strategies, and various other types of planning and analysis for our diverse set of clients.
Audrie joined MR-ProFun in 2015 after completing her B.S. in Business Administration with an emphasis in Marketing at Chapman University. Audrie was an active member of the University Program Board and helped with the planning and implementation of major university events for students. During Audrie’s time at Chapman she worked in the mobile technology industry as an Account Manager.
Audrie has experience in mobile marketing and international relations. She has traveled and lived in numerous countries including Switzerland, Germany, Austria, Italy, Vietnam, Nicaragua, Costa Rica, Antigua, and Mexico.
Jami assists with developing business and operating plans, financial reports, capacity studies, attendance projections, and pricing and packaging strategies for new and existing leisure-time developments worldwide. Her projects range from commercial theme parks and attractions to corporate brand centers to private not-for-profit organizations.
Prior to joining at MR-ProFun in 2015, Jami moved from Madison, Wisconsin where she received a B.S. in Business Management. She then went on to direct national sales and marketing events in the automotive industry before moving on to help grow a startup pharmaceutical company in California. Her previous and current experience includes strategic business planning, launching marketing and brand-awareness campaigns, presenting financial plans to investors, generating standard operating procedures, and setting plans to aid in future goals of clients.
Jami is an active member of the Themed Entertainment Association; regularly attending events to build industry experience and knowledge. Outside of work, she volunteers in the community and with her little brother’s high school Parent, Teacher, and Student Association.