One of the world’s greatest and most iconic historical treasures, the Badaling site of the Great Wall of China, is undergoing a comprehensive re-development. The developer sought a strategic partner with the expertise required to ensure that this cherished site would continue to be a source of national pride as it elevated its attraction quality and visitor experience to 21st century standards of excellence.
MR ProFun has worked side-by-side with the developer to bring our experience to bear on all aspects of the site’s strategic vision, program definition, vendor evaluation, and project management. Our on-going role with the developer will proceed through all stages of the pre-opening development process for this completely modernized version of the classic Great Wall experience.
MR ProFun’s on-site team, assisted by professionals from our Shanghai and US offices, has successfully supported the developer’s land approval process, its preliminary master planning, and its program development. Our work continues full-speed to enable the world to enjoy the early stages of this wonderful new Great Wall experience in 2015.